Griz, that's a pretty lathe, alright!
I'd bet a dollar to a donut that it was made for Sears' price point by Atlas. I'm not a wood lathe guy, but the Atlas family resemblance shows pretty prominently. The bulbous head stock with the tip up top cover, for one thing. Then, the tail stock is very Atlas like, down to the part number cast into the hollow where you tighten the lock.
It's probably a pretty good lathe for wood turning. It doesn't take the cutting forces a metal lathe would, and by the shadows under the bed, I can see that it is well blocked. Can't tell what it's got for a spindle, but if it's 3/4" or larger, should be just dandy.
Here's a shot of my 6" Atlas screw cutting lathe. You can see the similarities.

Well, this got quite a ways out from bee keeping. Hope you don't mind, Les. There are a lot of non-photographic interests in this place, that's for sure!
Dean